The ready-to-drink brand of the US spirits manufacturer Beam Suntory is called -196 (Minus-One-Nine-Six). The communication strategy developed jointly by the agency and client has three main focuses: An influencer partnership ecosystem, a major launch event, which took place last weekend in Berlin with several well-known acts, and the development and implementation of an always-on social media strategy. I have been tasked with developing three animations based on the topics of availability, the manufacturing process, and Japanese culture.